Lifestyle choices and aspirations drive the retail sector, whether it’s a Hotel, Restaurant, a popup shop or an Retail Store. The language of retailing is experiential, speaking to people’s desire for self-expression, for community and for connection.
We provide innovative design solutions at an affordable price. Our passion is developing a Hospitality and retail spaces tailored to your needs.
Doyle + Partners Hospitality Practice partners with hotel brands and developers to reposition existing properties and create new ones that are poised to succeed as the pace of change quickens and customer demands continue to evolve.
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You will learn things like – Space planning, Lobby Design, Lighting, Window Display, Using great Materials, PopUp Shops,Why Retail matters,Colour, how to create a authentic’ retail and hotel experience, brand design that sells.
Retail is always more about the Relationship then the transaction – find out why in our Expert Retail Design Free Guide
Integrated Design Package Service for Retail + Hospitality Design
Doyle + Partners recently created a branding graphics team that works with the firm’s existing Architecture/Inteior design team to create innovative architecture and graphics for Retail, Corporate and Hospitality clients. We want to create branded environments that sell. Accomplishing that for retailers involves weaving a tapestry of visual elements together within a store to create an attractive environment that will keep the targeted customers coming back. This goes way beyond just picking fonts and colours. The branded communications team, consisting of our experts in 2-D and 3-D graphic design, works with our architects and designers to create a visual texture of signs, materials and messages that are absolutely consistent with the retailer’s brand image to create space as a message. – See our Visual Communications and interiors design page to see how we can provide the perfect package to improve your business success.
Letting people escape and unwind
Formality used to be the order of the day for business hotel dining and meeting spaces. No more. Business is conducted now in less formal settings, so hoteliers are shifting gears. “It’s not just about making people comfortable they want to be able to escape. That means giving them places where they can really unwind. These are revenue generators, of course, but they’re also redefining the hotel experience.”
In smaller hotels, the same idea might surface as a roof deck with a cool bar and a plunge pool, or a Zen garden terrace with a day spa attached. The bathtub is now a piece of furniture, Bathing is moving into the guest room proper, making the space feel larger and more interactive.”
Bars and restaurants remain a hospitality mainstay, but with an emerging difference: trend-setting hoteliers are seeking out the unique. Wine bars and microbreweries are two ways that hotels are accentuating the local while providing a familiar service. There’s a new emphasis on providing an ambiance that speaks to “location, location, location” while still channelling elements—and benefits—of the parent brand. The strategy makes the hotel a draw for locals, and their presence helps give it a cosmopolitan sense of being part of the city and its scene.
Travellers want to feel plugged-in, but they also want privacy and comfort. This has led to the rise of the VIP area—whether it’s a cabana, a private club or dining room, or a cordoned-off space in a bar. For operators, it can be lucrative. Frequent business travellers will often spend more for the ability to mix urbanity with exclusivity. It’s less about celebrity, though, and more about relaxing in company of the so-called “kinetic elite.” It’s also another way for hotels to keep their best customers coming back.
What makes a great shopping experience?
The most prominent response to this challenge is trying to create an ‘authentic’ experience. People (too often described as ‘consumers’) are actually seeking a giving or caring experience. Authentic is overused, the key is in forming a relationship with the customer, and I think honesty and a sense of caring are true differentiators. As we evolve, the trend will be to have fewer, better designed products, and the sense of caring that goes along with it. The internet can help make a decision, but nothing can substitute for a nicely curated selection and a shop keeper who knows their stuff. It’s the conversation with that shop keeper that elevates the customer’s appreciation and moves the dialogue from transactional to relationship.
1. Let your colourful side show – Some retailers are under the misconception that they have to have a boring space full of neutral colours and accents. While it may be wise to have a few neutral walls if your merchandise is very colourful, don’t be afraid to liven things up with various shades around your retail store. Colour keeps a space looking cheerful and inviting, two characteristics you likely want your employees to notice in your shop. So get creative, just don’t overdo it.
2. Be mindful of your lighting – Lighting is a critical aspect in any store. This is something else you should discuss with your interior designer. If you choose not to hire a professional for advice, try a variety of lighting options and positions. Take pictures of the different set-ups so you can determine which one showcases your merchandise the best.
3. Keep it clean – Do your best to keep your store as clean and organized as possible. Customers don’t want to have to rummage around the shop to find what they are looking for because it is cluttered and unattractive to the eye. Remember, sometimes it’s better to have fewer products on the sales floor than to have a sales floor that’s a big mess.
4. Make check-out accessible – Now it’s time to figure out where your point of sales terminal will go. It’s important your customers will be able to pay in an area that is easy to get to and again, has great lighting. Make this area look especially inviting to encourage spending and increase profits. Retail is a highly competitive arena. When you are designing a shop, it is important to keep in mind that the environment plays a key role in your marketing and sales efforts.
Consider the interior design of the store as your silent salesman putting people in the mood to buy. Whether you hire an architect or do it yourself, remember that you can’t be all things to all people. Find your niche and build on what you do best. First, identify and define your customer profile so you can target the audience with design elements that are important to them. For example, a large number of shoppers may be expectant mothers or grandmothers. If this is the case, keep the merchandise easy to see and reach, so your customer doesn’t have to wade through a myriad of products.
When appealing to a more upscale clientele, you might use wood floors instead of vinyl tile and more elegant materials such as leather. For mothers with kids, it’s necessary to have enough space between the fixtures for strollers.Image is the key to a store’s success and should be adapted to your customer’s profile. Remember, that first impression counts. You only get one chance to “wow” the customer and translate your message with proper visual props, graphics and merchandising displays.Creating the right interior doesn’t follow hard and fast rules. However, the layout design, product displays, image, colours, materials, lighting, etc. depend on such factors as the consumer, merchandise mix, size of store (physical constraints) and customer service. Often the shopper is new to purchasing this type of product, so make it easy and comfortable to buy in your store.